Rippling “Pitch” Spot | 2023

Animation Direction, Concept, Art Direction

Rippling had a lot of conceptual advertising at the top of the funnel, but nothing that gave a high-level overview of just how much you can do with the platform. This “elevator pitch” spot was created to sit at the bottom of the funnel, piquing interest in audiences and encouraging them to sign up for a demo.

AD / Director: Jess Ruggierio
VP of Brand: Nick Wiesner
Senior Copywriter: Parker Tarun
Animation Agency: DemoDuck


Original animatic