The Fellow Matcha Set Launch Campaign

Art Direction, Concepting, Campaigns, Films, Photography

When Fellow launched its inaugural matcha product, we knew we needed to team up with a powerful presence in the tea space for launch. Working with Zach Mangan, founder of Kettl, and Caleb Ferguson, CEO of Kettl, we created a set of launch films that tell the magical story of matcha and prove our set worthy of handling the precious material.

Director / Art Director: Jess Ruggierio
Producer: Yvette Solis
Director of Photography: Michael Enos
Camera Assist: Alan Dembek
Sound: JP De La Cruz
Photographer: Caleb Ferguson
Brand Director: Lauren Kase
Copywriter: Cat Sylvain