Espresso Evolved | Product Campaign | 2026
Art Direction, Campaigns, Films, Photography
Fellow’s Espresso Series 1 machine was out in the world. We gave it a beautiful lifestyle film, showing how it could live seamlessly into your life, and elevate your morning moments (see Espresso Launch). But it was time to give the machine its own moment. Highlighting the curves, details and shine, we made a spot that made Series 1 look like a sports car in a garage. Hell yeah.
Film
Director: Jess Ruggierio
Producer: Brittany Ficken
CD: Michael Smith
Brand: Joanna Kennedy
CMO: Tom Herbst
Copy: Arlo Crawford, Hannah Miller, Cat Sylvain
Brand Design: Chloey Settles
Social: Morgan Ru
DP: Michael Enos
1st AC: Hayden Luscombe
2nd AC: Logen Steenbergen
Gaffer: Ryan Apley
Key Grip: Cody Ingham
Crane: Collective Camera Cranes
Camera Op: Adam Hull
Crane Op: Garrett Dorin
Crane Tech: Alexandre Nunez
Oculus Tech: Nazarly Hatak
Stylist: Kyle Schuneman
Talent / Coffee: Pam Viguera
HMU: Alex Romanenko
PA: Vanessa Azpeitia
Color: Roast & Post
Edit: Jaraad Nageer + Austin Cadman
Music Track: Hacker’s Dream by Jarvis Tang
Photo
Art Director: Jess Ruggierio
Producer: Brittany Ficken
Photographer: Michael Sullivan
Photo Assist: Paul Davies
Coffee: Hailie Stevens
Brand Design: Chloey Settles
Original Spot Proof of Concept
Sometimes you take your iPhone and whip up an animatic to show your company how badass your ad is going to be.
Original Concept Deck, made with Cat Sylvain
Close Encounters was the chosen concept!
