Fellow Opus 2 | Product Launch Campaign | 2026
Motion Direction, Art Direction, Concepting, Campaigns, Product Launch
Opus 2 is the refreshed version of the cult classic coffee grinder by Fellow. The engineering team pulled out all the stops with the redesign, so we needed a launch film and lifestyle photography that showed off all the new-new to drive pre-orders. We added to the launch hype by filming a quick unboxing reel for Instagram that got fans talking and adding this thang to their carts.
Director / Editor: Jess Ruggierio
Producer: Yvette Solis
3D Animator: Adam Gill
Copywriter: Hannah Miller
Photographer: Michael Sullivan
Photo Talent: Pam Viguera
Unboxing DP: Jared Sherbert
Unboxing Talent: Morgan Ru
Brand Design: Chloey Settles
Brand / Marketing: Tom Herbst, Joanna Kennedy
Selected Slides from Campaign Strategy Deck
